This was the first time that he had been part of a group since parting company with his The Buggles' partner Geoff Downes (after they had been part of Yes). Oh, and I wrote the lyrics to one of the loveliest pieces of pop music ever, Moments in Love.' Horn himself joined the new group as production advisor and provider of further ideas. If over the years people asked me what I did in the group, I replied that I named them, and it was such a great name, that was enough to justify my role. Much later, in a July 2002 article penned for The Guardian, Morley wrote 'I loved the name Art of Noise so much that I forced my way into the group. Morley came up with the project name (taken from the essay 'The Art of Noises' by noted futuristLuigi Russolo, and finalised at Jeczalik's request by dropping the final 's'). Seeing further potential in the idea, Horn teamed Jeczalik and Langan with Dudley in February to develop the project and brought in one of his business partners, ex-NME journalist Paul Morley, as a provider of concepts, art direction and marketing ideas.
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